First Cup is Ugly Mug‘s breakfast recommendation, a roast they describe as “easy” (whereas Saving Grace was described as smooth). First Cup is a good, strong cup of coffee that is not over-powering and has a good caffeine kick as well. I found it to be a full-flavored, definitely designer-quality brew. Tom, in his straight-forward way said, “I like it better than the other one.” I don’t know, I think I’d like to drink Saving Grace more often, but I like this one too. So, I’ll give First Cup 2.5 empty mugs.